Best Commercials From Super Bowl 58
February 13, 2024 3:30PM AKST
Super Bowl 58 is over, but the big game’s commercials will live forever.
Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials each year. The 2024 winner was State Farm’s “Like a Good Neighbaaa,” starring Arnold Schwarzenegger and Danny DeVito, with a score of 6.68.
Rounding out the this year’s top five were ads from Dunkin’, Kia, Uber Eats and the NFL.
Here’s a look back at all the top 10 2024 commercials, ranked by their Ad Meter score:
1. “Like a Good Neighbaaa,” State Farm – 6.68
2. “The DunKings,” Dunkin’ – 6.52
3. Perfect 10 | The Kia EV9, Kia – 6.36
4. “Worth Remembering,” Uber Eats – 6.26
5. “Born to Play,” NFL – 6.23
6. “Hard Knocks: A Dove Super Bowl Film,” Dove – 6.18
7. “Talkin’ Like Walken,” BMW – 6.10
8. “Old School Delivery,” Budweiser – 6.03
9. “Can’t B Broken,” Verizon – 5.91
10. “Dina & Mita,” Doritos – 5.84
One of our favorites got a low score but we think it should be here.
21. “That T-Mobile Home Internet Feeling,” T-Mobile – 5.46
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