How Do You Say GIF?  JIF Peanut Butter Settles The Argument

The purpose is to “settle the great debate” over how to pronounce the looping image format that has overtaken in the internet.
Although Jif is obviously pronounced with a “soft G,” people often mispronounce the word “GIF,” which is short for Graphics Interchange Format. It’s said with a “soft G like the peanut butter and not a “hard G.” That’s according to GIF creator Steve Wilhite.
Regardless of the official ruling, the internet has remained divided. Jif is partnering with GIPHY, a GIF search engine, to “put a lid on this decade-long debate”: Both GIF and the peanut butter are pronounced “Jif.”

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