How Do You Say GIF? JIF Peanut Butter Settles The Argument
February 25, 2020 1:49PM AKST
The purpose is to “settle the great debate” over how to pronounce the looping image format that has overtaken in the internet.
Although Jif is obviously pronounced with a “soft G,” people often mispronounce the word “GIF,” which is short for Graphics Interchange Format. It’s said with a “soft G like the peanut butter and not a “hard G.” That’s according to GIF creator Steve Wilhite.
Regardless of the official ruling, the internet has remained divided. Jif is partnering with GIPHY, a GIF search engine, to “put a lid on this decade-long debate”: Both GIF and the peanut butter are pronounced “Jif.”